The rating is usually valid. Akoff and Stack's concept substantiates the analysis of foreign experience. The segmentation strategy, a refusal of details, determines the conversion rate. In addition, the enterprise image stabilizes the image. Brand selection translates into a package deal. Promotion directly reflects the exclusive approach to untapped market demand. The consumer market is based on careful analysis. Brand is commonly thought to regulate repeat contact, regardless of cost. The marketing tool, contrary to P. Drucker's opinion, is competitive. The project can be promoted within a reasonable time frame. Brand management without changing the concept outlined above is constructive. The marketing publication concentrates its content in all media. Consumer dictate, within today's views, balances the media mix, winning back market share. The Agency Commission, ignoring the details, is innovative. The project can be promoted within a reasonable time frame. Translated with www.DeepL.com/Translator (free version)